About Us
Our Story
We are passionate to dress up our customers across shores with Indian clothes. Sarees & matching handpicked blouses. Dresses customized with embroideries & paintings. Jewellery handpicked & handcrafted to match your outfit for that special occassion.
Why do we do it?
When our founder, Meera, was in the US, she was frustrated with the lack of options available for her and her family. They were getting ready for an Indian religious function. She travelled in and around her place, but did not get any good options – No variety at all.
She realized that at affordable/ reasonable prices, one cannot get good variety of Indian Ethnic wear for the whole family.
Inception of Amaira
She swore that when she comes back to India, she will ensure that she will start her own boutique – specifically for the US markets. And she did. In 2017 June, after she returned to India, she started “Amaira Beautiful Forever”
She started catering to her clientele in India and later started sending sarees, dresses and jewellery to her friends in the US with the help of a couple of close friends.
Pace picked up
Word of mouth is the most powerful marketing tool. Her unique clothes – not just the embroidered and not just the customized ones, but toher products too were noticed. The enquiries rolled in, the orders grew. It began in the Bay Area and spread to New Jersey. Slowly, but steadily we grew across the States. Instagram, Facebook – the brand Amaira started gaining prominence.
Expansion
US, Europe, and now Maurities and Bahrain. Meera can only be thankful to her friends across these places. It started with a match (err dress match), but the fire spread across continents only due to the good natured testimonials and brand champions who became our friends – “Friends of Amaira” as we are now calling them – So thank you our Friends of Amaira!
Hope the tribe of “Friends of Amaira” keeps growing – across continents!
Our aim is to delight our customers.
Not just satisfy.
Only the Finest Materials
Our sourcing strategy is extensive. Over the years, we have aggressively removed bad vendors and whetted and added only the best vendors after trying out their products for a period of time.
Designed & Cut to Perfection
Customization, Embroidery, Painting. Every saree. Each blouse. Dresses. Kids clothes. Men’s Kurtas. All customized orders have to go through the hands and eyes of our founder, Meera. Her attention-to-detail ensures highest satisfaction for our clients.
Repeat customers
90% of our business is via word of mouth and repeat customers. Need we say more?!
Our wide range – handloomed sarees, Women’s ethnic wear,Men’s Kurtas,Kids Ethnic wear and jewellery are lapped up by our regular customers. Cherry on the top? The blouses – matched to your saree. They are stitched based on the design pattern selected by you. Check them out!
WYSIWYG
What You See Is What You Get!
Several online ecommerce stores use pics off from google thereby misleading their customers. Each of our product on our site www.amairaforyou.com has been photographed by us at Studio Amaira. Hence you won’t have to worry when you order as what you see on our website is what you get!
Amaira’s CSR initiatives
Introducing “Amaira Craft”, our CSR initiative to promote some awesome fellow women artisans. We not only provide them the raw materials, but also give them the entire sales proceeds.
How are YOU making a difference?
By purchasing these products that are handmade by them, you are:
- making them financially independent
- helping impart better education to their kids
- enabling good upbringing for their kids
- supporting their own education
Amaira’s founder, Meera Deo, actively spends time with a bunch women, shares her best practices, guides them with designs and above all acts as their life mentor.
If you want to make a difference to these women’s lives, select the Handcrafted bags & Handcrafted Jewellery and hit the “I love to make a difference” button!
Delighted Customers
We love to dote on our customers.
Answer their questions.
Consult on what their preferences are.
The different occasions for which they can wear the dresses.
Accessorize them.
Customize.